Conti HTR 2 trailer tyre receives 2009 iF product design award

An international jury has awarded the “iF product design award 2009” to Continental for the excellence of its new HTR 2 trailer tyre design.

The HTR 2 heralds a completely new generation of tyres that will be launched over the next two years and the product range represents a quantum leap in terms of technology. Thanks to its high mileage, the patented “Airkeep System” for 50% improved constant tyre inflation pressure and low rolling resistance, the HTR 2 has secured the position of technical leader in its class within a short amount of time. The Continental tyre designers faced the challenge of creating a distinctive external appearance to match this quantum leap and they also had to convey the high quality of the product through the design.

“The performance attributes of the tyre and its design are an expression of our understanding of quality. Since the design was completely incorporated in the tyre development process, we have created an optimum version of all perceivable product details,” comments Peter Bogenschütz, head of product design. His team created the tyre design that has now been recognised by the Award.

Demand for the HTR 2 is very high across the EU. Highly praised by users, the tyre picked up its first award at the 2008 Frankfurt Motor Show. European trade journalists praised the HTR 2 as the trailer innovation of 2008. Furthermore the imagery used to promote this product also picked up the 2008 iF communication design award.