Brazil launches hot site for gay travellers

A new travel site - theloveland.net - offering tourist information, cultural programs and packages has been launched with the aim of encouraging travellers to visit Brazil for the São Paulo Gay Pride Parade.

With contents in English, the site - theloveland.net has been launched with information about the São Paulo Gay Pride Parade, which happens on May 25. The objective is to promote Brazil as friendly destination for the GLBT (Gay, Lesbian, Bisexual and Transgender) public and to motivate foreign tourists visiting the event to see other destinations in the Country.

On the site there is information about the simultaneous cultural programs to the event, links for tourist packages suggested by Brazilian Association of GLS Tourism, ringtones, downloads of pictures of the favorite Brazilian destinations for these tourists and related links.

The site launched for the first time last year and received a great response from the international public. The choice of the Loveland name refers to the respect that Brazil offers visitors from all over the world, regardless of their sexual identity.

“We intend to show a multicultural Brazil, which welcomes and respects diversity. And we take advantage of the São Paulo Gay Pride Parade to invite foreign tourists to know other cities and areas of our Country”, explains Embratur’s president Jeanine Pires.

The São Paulo Gay Pride Parade is considered the largest parade in the world of its kind, and last year attracted more than 3.5 million people - about 37% of those being visitors from other cities and countries.