Avis Joins The “Blogosphere”

Avis Rent-A-Car is once again taking the lead in the car rental industry with the launch of its blog site wetryharder.co.uk. This is a new and exciting online community, embracing the latest technology and Avis’ high level of customer care.

Following on from Avis’ successful Inspired Change campaign in 2006, the company is progressing its honest and open approach to customer service, by continuing to encourage customer feedback and listening to what renters want from car hire.

The blog will allow Avis to share its plans with customers and keep them informed of new promotional offers and fleet additions, as well as acting as a platform for information sharing. Avis will utilise the blog to pass on useful tips to leisure and business travelers and allow customers to share their experiences, offer tips for other travellers, give feedback and ask questions.

“The blog is a project that we are really excited about and we are looking forward to hearing from our customers. Blogging is the future and it is important that we offer our customers the most technologically advanced ways to share information and ask questions,” says Daniel McCarthy, Commercial Director, Avis UK. “We´ve been reading some of what customers have to say about car hire on other blog sites and felt that it was our duty to offer them this online community site.”

The core Avis blog team are Xavier Vallee and Rob White from Marketing, Eibhlin Payne and Stephen Spiers from Customer Support.