Trafficmaster supports AA’s new 84322 traffic information service

For over 20 years, Trafficmaster has been making life easier for drivers by providing the most comprehensive live traffic information service available helping drivers to plan the most efficient route for any journey.

Today, Trafficmaster is pleased to announce that as part of a three year strategic partnership, the company will be providing its traffic data service to the AA. The traffic information will be delivered via a new memorable number – 84322 – which spells out “the AA” on most mobile phones, so is easy for customers to remember.

The new service will be available from today, Thursday 9 April 2009.

Commenting on the announcement, Tony Eales, Chief Executive of Trafficmaster said “This exciting collaboration between Trafficmaster and the AA can only help keep motorists moving – reducing congestion as well as fuel costs. Trafficmaster’s unique traffic monitoring network of road-side sensors will mean that AA customers have access to the most comprehensive, live traffic information available.”

Rupert Miles, CEO, AA Media said :“As the UK’s leading motoring organisation, the AA’s 15 million members rely on robust and up to date information and assistance to help plan their journeys and avoid delays en route. Our service not only includes Trafficmaster’s real-time traffic information but also enables customers to set up journeys where alerts can warn them about traffic problems and provides access to eye witness reports of any traffic events.”

For more information about all Trafficmaster’s intelligent traffic management services go to trafficmaster.co.uk