M&S Travel Money advertising campaign starring Myleene Klass

M&S Travel Money will be in the spotlight from this week, with a major new advertising campaign, starring Myleene Klass, airing for the first time on Wednesday 4th June.

Set to ‘Bamboleo' by the Gypsy Kings, with Mariella Frostrup providing the voiceover, the ad shows Myleene on the busy journey of preparation for her holiday. We see her frantically packing, (including those much-admired bikinis) and visiting the beauty salon for those essential last-minute holiday treatments. By contrast, she calmly picks up her foreign currency at her local M&S Bureau de Change and finally relaxes on the beach with a cocktail.

The 30?second ad created by RKCR/Y&R, shows that buying travel money at M&S is one holiday preparation that's stress?free, as it can be picked up with other last?minute holiday essentials at M&S.

Steve Sharp, Executive Director of Marketing at M&S, said: "Myleene is the perfect choice for this ad. Not only is she financially savvy, she is also a busy young mum, who simply doesn't have enough hours in her day, so appreciates the convenience of being able to pick up her currency at M&S. She also looks fantastic in her M&S bikini of course."

The campaign launches on Wednesday 4th June 2008, with the TV ad airing for the first time during Coronation Street on ITV at 7.45pm, and will air until 20th July 2008. The ad and a ‘behind the scenes' film, including an interview with Myleene, can be viewed on the M&S Money website at marksandspencer.com/money.

The ad is supported by a fully integrated marketing campaign including instore promotion and posters on M&S lorries. Digital advertising includes banners on a range of travel websites such as tripadviser.com and lastminute.com where visitors can get a ‘live' currency conversion. The M&S Money website also features a travel money bureau locator and a ‘live' currency converter.

M&S Travel Money offers a wide range of currencies at competitive exchange rates, commission?free at in-store Bureaux de Change, online and by telephone. Now M&S is making it even easier for holidaymakers to get their travel money with the launch of cash machines which dispense both euros and dollars in selected M&S stores.