A2Dominion Group announces new brand

Award-winning housing provider, A2Dominion Group, is launching a new brand as it bids to bring a wider range of new homes to the market than ever before.

A2Dominion New Homes is the new name under which homes for both shared ownership and private sale will now be marketed, some of which the Group will start to build, procure and produce itself.

Private sale homes were previously constructed and sold by A Plus New Homes, a private subsidiary of the A2Dominion Group, while homes sold by A2Dominion were mainly for shared ownership.

But from this month all new homes will be sold under the same brand – A2Dominion New Homes – as the Group combines all its development, sales and regeneration activities under a single commercial umbrella.

John Knevett, A2Dominion Group Commercial Officer and Deputy Chief Executive, said: “Our new brand is all about building on our reputation as a provider of high quality homes and an organisation that always puts its customers first.

“It will also support the new hybrid business model for our commercial activities, combining the efficiency of a housebuilder, the robustness of an RSL and drawing on the benefits of both."

Mr Knevett continued: “By working with our various markets, we aim to become even better known for the high quality of our homes to meet our customers’ expectations, be it for shared ownership or outright sale.”

In November 2009, the Group gained recognition for the standard of its homes by winning the prize for Best Shared Ownership Scheme at the prestigious national What House? Awards.

The honour went to the Group’s stunning Woods House development in Westminster, which features 86 one-bedroom shared ownership homes set against an impressive waterside backdrop. The judges’ report described Woods House as a “truly impressive development which oozes quality”.

Details of new homes can be found at a2dominion.co.uk.