Redken launches flagship colour salon

Gorgeous new London salon, Eleven at 11 Blenheim Street, is a joint venture between Ben White, Jason Welch, Christian B Toth and Sebastian Stetkiewicz, formerly of FordhamWhite in Soho.

The salon specialises in all aspects of hairdressing, particularly cutting, colouring (Head of Colour Jason Welch is a Redken Platform Artist and leading authority on colour in the UK) and straightening – Christian and Sebastian were the first people in the UK to offer Yuko Straightening outside of the Yuko Academy and will be appearing on the upcoming BBC show Celebrity Scissorhands, helping the celebs with their straightening techniques for Children In Need.

The stunning salon features 6 cutting stations, 3 backwashes and a beautiful mirrored glass interior, and is situated 2 minutes away from Bond Street station, off New Bond St. As a Flagship Redken salon, this should be the first port of call for anyone looking for the latest colour techniques, treatments and products.

Eleven is at 11 Blenheim St, London W1S 1LL.